Kings Kids · Street-connected children · Film, appeal page, supporter emails

A Christmas appeal that turned one film into monthly support

A short documentary, first shown at a fundraising event in England, recut into a 90-second appeal and sent to the charity’s supporters through one giving page and four short emails.

Still from the Kings Kids documentary

Results

[£X]raised

[Y]new monthly donors

[+Z%]giving vs. a normal month

[Campaign period, e.g. 1 December 2026 – 6 January 2027. Figures from the charity’s giving platform.]

The challenge

Kings Kids works with street-connected children in Malawi and is funded mostly by a small network of supporters in the UK. They had a moving documentary, but after its first screening it had no clear job to do, and nobody was measuring whether it led to giving.

Like many small charities, they needed steady monthly support more than one-off gifts.

What we did

Recut the documentary into a 90-second appeal film and short clips for social media and WhatsApp.
Built one focused appeal page with a single ask: give monthly.
Wrote four short supporter emails, timed around Giving Tuesday and Christmas.
Set up tracking so every gift could be traced back to the campaign.
Told the story with dignity: young people speaking for themselves, with consent, shown as capable rather than pitied.

What changed

[Two or three sentences on the result: what was raised, how many new monthly donors, and what that means for the charity’s year. Fill in once the appeal closes.]

“[A short quote from Kings Kids about the campaign]”

[Name], Kings Kids

Client

Kings Kids, a charity working with street-connected children in Malawi

Work

Appeal film, appeal page, supporter emails, campaign tracking

Criteria it meets

Opens doors that were closed

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