[Tutoring business name] · Private tutoring · Positioning and pricing

From a standing start to a full timetable, by getting the positioning right first

Before any design, we worked out who the business was for, what made it different and what it should charge. Every Eikon project starts here.

A tutoring session, or the business’s profile page

Results

£40per hour

20+students since April

~4.5★rating on Superprof

The challenge

A new tutoring business was entering a crowded marketplace, where most tutors compete on price and look much the same. Without a clear position, the easy path was to charge little and hope for the best.

What we did

Defined who the tutoring was for, and who it wasn’t for.
Shaped the offer and the way it was described, so the right families recognised themselves in it.
Set the price at £40 an hour, in line with the value of the offer rather than the cheapest competitors.
Wrote the profile and supporting copy around that positioning.

What changed

Since April, the business has built a roster of more than 20 students at £40 an hour, with a rating of about 4.5 stars on Superprof. Clear positioning meant charging properly from the start, without struggling to find students.

“[A short quote from the business owner]”

[Name], [Tutoring business name]

Client

[Tutoring business name], private tutoring

Work

Positioning, offer, pricing, profile copy

Criteria it meets

Helps people understand

Doing work worth seeing? Let’s talk about who needs to see it.

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